TikTok is introducing a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the service announced that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread launch. This development aligns with a rise in AI-generated material, spurred by emerging AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the power to increase or decrease of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its network tagged as artificially created. Overall, in excess of 100 mn media items are added to the service each day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be able to limit or boost the level of AI-generated videos they watch by using the topic control feature in the app and picking the AI content topic. Further subjects that currently be adjusted under the filter include politics, clothing, beauty, and dance.
Platform Guidelines
The platform’s guidelines require content makers to identify convincing AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Furthermore, the app will now add an “AI-made” tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from trying to evade the tagging system.
AI Literacy Programs
The company is additionally launching a two million dollar AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This project will benefit charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has defended its moderation strategy, following debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection department in London, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content prior to it gets reviewed by humans. The company announced a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
